Graphic & Webdesign
Advertising communication is a joint effort between various specialists.
In this section, you can find the 'artists' - the Art Directors (or AD), Copywriters (or COPY), Layouters... The GRAPHIC & WEB DESIGNER designs and creates leaflets, annual reports, posters, packaging, logos and websites.
structure
Advertising at CAD is divided into 4 sections. The first year, however, is common to all and is a chance for students to approach advertising as a whole.
Aside from design, students are also introduced to graphic design, multimedia, C.A.P. (Computer-Assisted Publishing), drawing and layout.
At the end of the fist year, they are able to choose, with help from their teachers and C.A.D. directors, what section they would like to attend.
Aside from design, students are also introduced to graphic design, multimedia, C.A.P. (Computer-Assisted Publishing), drawing and layout.
At the end of the fist year, they are able to choose, with help from their teachers and C.A.D. directors, what section they would like to attend.
a graduation in 4 years
Graphic and web designers are in charge of various aspects of communication: development of corporate identity (logo, graphic charts, etc), graphic design (page layout, image processing, typesetting), packaging, designing and creating websites.
A large part of the training focuses on mastering the relevant software.
A large part of the training focuses on mastering the relevant software.
the C.A.D Website
The website is the school's main communication tool. It is a platform for students' projects.
Final-year examinations
At the end of the third year, students present their final projects to a jury of outside professionals.
Those who pass this exam must then, in order to graduate, undertake a six-month work placement in one or two firms maximum.
Those who pass this exam must then, in order to graduate, undertake a six-month work placement in one or two firms maximum.
classes
INTRODUCTORY COURSE
First period of 3 months
- Study of shapes
- Drawing
- Observation drawing
- The creative process: sources and resources
- Analysis and synthesis
- Artistic culture
- Art history
- English
1 st year
- Advertising design workshops
- Designing techniques
- Typesetting
- Multimedia (Internet)
- Initiation to various advertising and internet cultures
- Layout (marker drawing)
- Drawing
- IT (C.A.P.)
- Production, manufacturing and print
- Advertising theory
- Photo
- English
2 nd year
Note: from the 2 nd year, some classes are taught in English. Provisions can be made, however, for students who don't master the language well enough.
- Type setting
- Corporate design
- Packaging
- Web design: creation of websites
- E-production: study of language of programming for works of integration of websites (CSS, XHTML).
- Graphics projects and creation of websites with firms
- Flash
- Image processing
- C.A.P.: finalization
- Advertising strategies
- 3D workshop
- Drawing
- Artistic culture
- English
First period of 3 months
- Study of shapes
- Drawing
- Observation drawing
- The creative process: sources and resources
- Analysis and synthesis
- Artistic culture
- Art history
- English
1 st year
- Advertising design workshops
- Designing techniques
- Typesetting
- Multimedia (Internet)
- Initiation to various advertising and internet cultures
- Layout (marker drawing)
- Drawing
- IT (C.A.P.)
- Production, manufacturing and print
- Advertising theory
- Photo
- English
2 nd year
Note: from the 2 nd year, some classes are taught in English. Provisions can be made, however, for students who don't master the language well enough.
- Type setting
- Corporate design
- Packaging
- Web design: creation of websites
- E-production: study of language of programming for works of integration of websites (CSS, XHTML).
- Graphics projects and creation of websites with firms
- Flash
- Image processing
- C.A.P.: finalization
- Advertising strategies
- 3D workshop
- Drawing
- Artistic culture
- English
internships
1 st year
A two-week internship in a company's commercial or marketing department during the Easter break.
2 nd year
- 2 weeks in a finalization/prepress or production studio during the Easter break
- 4 weeks in an advertising firm or web design studio during the summer break
3 rd year
- 3 weeks in a graphics or web design form during the Easter break
4 th /Special year
9 months in a graphics and/or web design studio starting in July, after the 3 rd year examinations. This internship can be broken into 3 x 3 and take place abroad.
Note: many students choose to travel abroad for all or part of their final-year internship as part of the "ERASMUS" program.
A two-week internship in a company's commercial or marketing department during the Easter break.
2 nd year
- 2 weeks in a finalization/prepress or production studio during the Easter break
- 4 weeks in an advertising firm or web design studio during the summer break
3 rd year
- 3 weeks in a graphics or web design form during the Easter break
4 th /Special year
9 months in a graphics and/or web design studio starting in July, after the 3 rd year examinations. This internship can be broken into 3 x 3 and take place abroad.
Note: many students choose to travel abroad for all or part of their final-year internship as part of the "ERASMUS" program.